Part of a Long Line of Icons

Part of a Long Line of Icons

Though often lauded as a “one-of-a-kind” truck, the Model 389 inherited its style and power from its predecessor, Model 379, which picked up the mantle in 1986 from its predecessor, Model 359, which first hit the highway in 1967. But as trail-blazing and instantly iconic as the Model 359 was upon its introduction, its stylistic DNA and dependable capability can be traced all the way back to the first Peterbilt trucks built in the 1930s and ’40s.

The Look of a Legend

The Look of a Legend

The Model 389 was the embodiment of Peterbilt’s “Pride and Elegance.” The long, low hood – the longest ever on a Peterbilt truck! Distinctive wrap-around crown. Large, triple-bar grille with rectangular mesh. Classic headlight pods. Huge chrome air cleaners with dual straps. Large, West Coast-style mirrors. And those towering chrome exhaust stacks. Inside, there was rich luxury, comfort and wonderfully open sight lines through the wide windshield.

Uptime Standard

The King of Customization

It is remarkable that a truck with an instantly identifiable design was also famous for infinite customization options. In fact, customizing your rig was like a rite of passage for many Model 389 owners. This culture of truck personalization is at the heart of Peterbilt’s Pride & Class heritage. A heritage that remains vibrant and active today at truck rallies and car shows across the nation. Passionate truckers customized every aspect of their Model 389, both inside and out. From gorgeous paint schemes to specialized capabilities, the legendary Model 389’s style, appearance and function was limited only by the imagination and ingenuity of its owner.
The Legacy Lives On

The Legacy Lives On

In May of 2023, Peterbilt hosted a legendary three-day reveal event at the Texas Motor Speedway to mark the end of the Model 389 era and reveal a brand-new model. A highlight of the event was the Pride & Class Truck Show featuring more than 200 beautifully customized Peterbilt Model 389 trucks from around the country. It was an emotional and fitting tribute to the icon.

And then, the latest heir to Peterbilt’s iconic, long-hooded, classically chromed style was revealed – the Peterbilt Model 589. This stunning new truck proudly carries the Model 389 aesthetic into a new era of advanced technology, performance, efficiency and luxury. For classic truck connoisseurs, the Peterbilt legacy is indeed alive and well.

See the new legend

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