Peterbilt Recognized as 2025 Military Friendly® Brand for Ongoing Support of the Military Community

Peterbilt Recognized as 2025 Military Friendly® Brand for Ongoing Support of the Military Community - Hero image

Denton, TX, August 6, 2025 – Peterbilt is pleased to announce its designation as a 2025 Military Friendly® Brand (MFB), demonstrating its commitment in supporting veterans, active-duty service members and military families. This recognition is awarded based on an organization’s culture, policies, support and investment in partnerships that benefit the military community.

“We’re proud to be recognized as a Military Friendly Brand,” said Jake Montero, Peterbilt general manager and PACCAR vice president. “This honor reflects Peterbilt’s long-standing efforts to build meaningful connections with the military community not only as an employer, but as a brand that stands behind service members and their families through charitable partnerships, outreach programs and initiatives that extend beyond the workplace.”

The Peterbilt brand exemplifies the MFB distinction through:

  • Partnerships with organizations like Wreaths Across America and RecruitMilitary
  • Support for veterans’ training initiatives through the Peterbilt Technical Institute
  • Consistent engagement in military recruitment and hiring
  • A growing community of support through the Peterbilt Veterans Employee Resource Group
  • Ongoing military outreach campaigns and recognition programs

In addition to its brand designation, Peterbilt is also proud to maintain its status as a 2025 Military Friendly® Employer (MFE) for its commitment to hiring and supporting veterans within the organization.

“Peterbilt has created a space where veterans’ service and talents are valued; from the employee resource group, to the exclusive veteran-branded hats we wear at work, to special events that celebrate and recognize our team members’ service,” said Christopher Smith, Peterbilt design engineer and president of the Peterbilt Veteran Employee Resource Group.   

For more information on our support for military members and their families, please visit https://www.peterbilt.com/news-and-events/peterbilt-cares/military.

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Peterbilt Motors Company is recognized as the “Class” of the industry. With a complete lineup of diesel, natural gas and electric vehicles, Peterbilt has earned a global reputation for superior engineering, quality and craftsmanship. Peterbilt is Driving Uptime Every Day through innovative aftermarket services and advanced technology solutions delivered through its 430+ dealer locations in North America.

Visit https://www.peterbilt.com/ for more information. Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as PCAR.

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