Peterbilt and Rush Truck Centers Donate $1.5M Raised from Last Model 389 to Charity

Denton, TX, March 21, 2024 — Today, Peterbilt Motors Company and Rush Truck Centers announced a total of $1.5M in donations to Truckers Against Trafficking (TAT) and Wreaths Across America (WAA). Representatives from both charities received the donations from Jason Skoog, Peterbilt general manager and PACCAR vice president and Rusty Rush, CEO Rush Truck Centers at the Mid-America Trucking Show.

The donation was equally split between TAT and WAA, each receiving a total of $750,000.

Rush Truck Center’s contribution of $625,000 for each charity resulted from a closely held auction for the last ever produced Model 389, which took place at the Peterbilt Dealer Meeting in February 2023. 

Peterbilt will split equally the proceeds from the sale of the truck, donating $125,000 to each charity.

“It is very fitting that the proceeds from the last Model 389 will support these two worthy organizations,” said Jason Skoog, Peterbilt general manager and PACCAR vice president. “We thoughtfully selected TAT and WAA as the recipients of this donation to help fund their efforts in supporting our trucking community, specifically combatting human trafficking and honoring our fallen soldiers. We are proud to stand with them and look forward to seeing all the great work they will accomplish in the years ahead.”

“Rush Enterprises is proud to join Peterbilt Motors Company in supporting Truckers Against Trafficking and Wreaths Across America,” said W.M. “Rusty” Rush, chairman, chief executive officer and president of Rush Enterprises, Inc. “We all can take part in protecting the more vulnerable members of our society, and Truckers Against Trafficking’s efforts to aid law enforcement in the recovery of victims of human trafficking is truly life-saving work. Further, the mission of Wreaths Across America, to honor those who serve, especially those who have made the ultimate sacrifice for our country, while inspiring the next generation to value our freedoms, is important to me personally as well as to countless Rush Enterprises employees who have served in the armed forces or who come from military families,” Rush added.

The last Model 389 will be the centerpiece of a Rush Truck Centers sweepstakes running throughout 2024 to raise additional funds for a third charity, the Wounded Warrior Project (WWP).

For more information about these charities, please visit https://truckersagainsttrafficking.org/, https://www.wreathsacrossamerica.org/ and https://www.woundedwarriorproject.org/.

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Peterbilt Motors Company is recognized as the “Class” of the industry. With a complete lineup of diesel, natural gas and electric vehicles, Peterbilt has earned a global reputation for superior engineering, quality and craftsmanship. Peterbilt is Driving Uptime Every Day through innovative aftermarket services and advanced technology solutions delivered through its 425+ dealer locations in North America.

Visit https://www.peterbilt.com/ for more information. Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as PCAR.