1900-2000: The Making of An American Legend
Peterbilt has reigned as America's premium quality heavy-duty truck
manufacturer since the company's founding in 1939. Peterbilt has
maintained its enviable position as the Class of the Industry by
concentrating on delivering high-performance, low-maintenance and
extremely durable vehicles that pay off in low operating costs, driver
productivity and high resale value. It is the dream of every trucker to
own a Peterbilt.
Before There Were Trucks
For the men who developed, drove and financed the first unwieldy "motor
wagons," there was very little glamour. Motor-driven commercial
vehicles had to prove themselves in strict economic terms, and the
competition was fierce. By the early 1900's, steam power was fully
developed. Railroads could transport goods cross-country in 10 days and
a far greater number of towns were served by railheads than are today.
Rivers and canals were being utilized, and for short hauls, horse power
was extremely reliable, required little maintenance, and fuel was
cheap. In short, there was no apparent need for motor trucks. Add to
this the total lack of decent roads and you get some idea of the
tremendous obstacles that early truck manufacturers faced. Companies
such as Fageol, Sternberg and Sampson not only had to gain acceptance
for their products, they also had to design systems and components that
could operate and survive on nearly non-existent roads. With the help
of World War I and John MacAdam, who invented the Macadam road surface,
the manufacturers were equal to the task. MacAdam provided the
technology to build good roads, and World War I created the need.
With War Came a Need
In 1914, the war effort placed tremendous demands on railroads. The
huge volume of supplies, troops and food overloaded the rail system.
Trucks were called upon to ease the burden. Truck manufacturers and
operators responded immediately, but it was apparent that, to get the
job done, a good highway system was needed. The federal and state
governments began by establishing highway commissions with
responsibility for seeing that the roads were built and maintained. By
the end of the war, the motor truck was firmly established as a viable
and important means of transportation.
After World War I, the years brought a steady increase in good roads
plus an expanding economy, resulting in rapid growth for the trucking
industry. Truck registrations exceeded one million. The 1920's were
years of innovation. Balloon tires were introduced for trucks, the
railroads established "piggy-back" service, the first mechanically
refrigerated van was introduced, and in 1921, the first sleeper cabs
appeared. By 1925, there were 500,000 miles of hard surface roads in
the United States, and in 1926, a fully loaded two-ton truck was driven
from New York to San Francisco in five days.
After World War I, engine manufacturers began experimenting with diesel
engines. High production cost, weight and complicated structure delayed
progress. In 1919, C.L. Cummins founded the engine company that bears
his name and set about improving and popularizing the diesel engine. In
1931, he made several highly publicized cross-country trips in trucks
and buses powered by his engines and succeeded in selling the diesel
engine to American truckers. Although business dropped off
substantially during the Depression, innovations in truck design
continued. The cabover increased in popularity. Except for some
delivery services in large cities, horses had been replaced by trucks.
The freight hauling revolution was complete in a quarter of a century.
The Birth of Peterbilt
The 1930's saw the continued growth of long-haul trucking. Though sales
were down, trucking was not as devastated by the Depression as many
other businesses. New models and designs were continually introduced.
Still, many companies fell into bankruptcy. One of these was the Fageol
Motors Co. of Oakland, Calif., which for 17 years had produced rugged,
heavy-duty trucks and luxury buses.
The Waukesha Motor Co. and the Central Bank of Oakland operated Fageol
from 1932 until 1938. That year, they sold it to T.A. Peterman, a
logger and plywood manufacturer from Tacoma, Wash. Peterman had been
rebuilding surplus army trucks and modifying old logging trucks for use
in his business. By 1938, his lumber operations had expanded beyond the
capabilities of his fleet. So he purchased the Fageol assets in order
to build custom chain drive logging trucks.
While Henry Ford was cranking out hundreds of trucks a day, Peterman
set his sights on building 100 trucks a year, concentrating on quality,
not quantity. Factory records state that 14 trucks were shipped that
partial first year, and 1940 production was 82 units. The incredible
speed with which the Peterbilt truck gained acceptance in the trucking
industry was a tribute to product quality.
One major reason for this was that Peterman sent engineers out into the
field to find out firsthand what truckers needed and wanted. Peterbilt
engineers did not go to the drawing board until they'd gotten their
boots dirty researching their potential customers. Shortly after the
outbreak of World War II, Peterbilt began producing heavy-duty trucks
to fulfill government contracts. The engineering and production
expertise gained from the design and production of these trucks enabled
Peterbilt to return to the commercial marketplace after the war with
the best trucks in the industry.
The Evolution of Class
Since that time, Peterbilt has weathered many storms, including Peterman's death
in 1945, and has come through them all with its products and reputation
for quality intact. After Peterman's death, company ownership passed to
his widow, Ida. She sold the assets, but not the underlying land, to
seven Peterbilt management employees with the purpose of preserving and
expanding the company. But in 1958, Mrs. Peterman announced her plans
to develop the plant site into a shopping center, and Peterbilt's
owners were faced with the dilemma of raising $2 million for a new
plant.
Since the owners, headed by president Lloyd Lundstrom, were approaching
retirement age, and did not want to incur a large, long-term debt, they
put the company up for sale. Paul Pigott of Pacific Car and Foundry,
which owned Kenworth, showed an immediate interest and, on June 24,
1958, acquired Peterbilt Motors as a wholly owned subsidiary. One year
later, Pacific Car started construction of a modern 176,000-square-foot
manufacturing facility in Newark, Calif. In August, 1960 Peterbilt
moved to the new facility and became a division of the parent firm,
carrying on its own tradition, retaining its product line, and
continuing as one of Kenworth's stiffest competitors, even though both
were now under the same ownership.
During the first year at the new plant, Peterbilt delivered more than 800
trucks. Due in part to Peterbilt's innovations, new models, and reputation
for quality, sales steadily increased. Soon, the demand for Peterbilt trucks
outstripped the plant's capacity. So, in 1969, Peterbilt built a second
plant in Madison, Tenn. Demand continued to grow, and in 1973 the Madison
plant was expanded to double its production capacity. That year more than
8,000 Peterbilts were delivered. Peterbilt of Canada was established in
1975.
In 1980,
Peterbilt opened its Denton, Texas, manufacturing facility. Peterbilt
moved its corporate headquarters and engineering department from
California to Denton in 1993, where they remain today.
Commitment to the Customer
The
cornerstone of the company is custom manufacturing to customer
specifications. And whether the order calls for a fully appointed
owner-operator truck or a unit spec'd to fleet requirements, each is
manufactured to the same critical quality standard.
Peterbilt's
conventional models, for example, feature a precision-tooled,
lightweight aluminum cab, a variety of suspension systems for a
smoother, quieter ride, and a three-piece, 20-bolt crossmember/gusset
unit for extra frame durability. The combination of premium quality and
custom manufacturing results in highly efficient, long-lasting trucks
that adapt to a wide range of applications and markets. Peterbilts are
the preferred truck of drivers, and fleet owners often purchase
Peterbilts as a way to attract and retain quality drivers.
Commitment to Quality and Service
Peterbilt's
engineering department is responsible for the design and development of
new products. Engineers work closely with production, sales and field
service to ensure continued quality and innovative design. Peterbilt
and PACCAR both have research and development facilities to assist in
designing a quality truck. The PACCAR facility has a sophisticated test
track and state-of-the-art machinery for conducting shake and racking
tests. The Peterbilt engineering lab at the Denton facility has the
space and equipment to handle hands-on product research and design
efforts. The Denton facility also has a test track, on which testing is
conducted to ensure that Peterbilt trucks meet minimum noise standards
established by federal law. Highly specialized testing - such as a wind
tunnel test - is contracted out to an independent lab. Other tests,
such as the "drench" test, are performed at the factory to help ensure
that customers get the quality they are paying for. The Quality Control
group performs random sampling, as well as some component testing, to
further ensure quality.
To serve the
aftermarket needs of its customers, Peterbilt's dealer network works in
conjunction with PACCAR Parts, whose five warehouses permit fast,
efficient responses to customer requests. These warehouses stock
everything from small vendor parts to major components, including
completed service cabs. The Renton, Wash., warehouse serves the
Northwest, while the Las Vegas, Nev., location serves the Southwest.
The Midwest is serviced by a warehouse in Chicago, and the Atlanta
facility handles the Southeast. A location in Lancaster, Penn., is
responsible for the northeast section of the country.
The Peterbilt dealer network is currently comprised of more than 200 retail outlets throughout North America.
Commitment to Innovation
Peterbilt is
committed to continuous research and development, and over the last
five decades has pioneered many engineering and technological
advancements that result in improved fuel efficiency, low downtime,
long life and driver comfort and safety.
In 1945,
Peterbilt pioneered the use of aluminum to reduce cab and chassis
weight and increase payload capacity. In 1949, Peterbilt unveiled a
practical cabover engine model in anticipation of highway length
limits. In 1959, the company introduced the 90-degree-tilt hood for
easier service. Peterbilt also built the first all-aluminum tilt hood
for conventional models in 1965.
In the early
1970's, Peterbilt began manufacturing trucks for use in transporting
refuse. The first CB300 model refuse trucks, specifically designed for
the refuse industry, were produced jointly for Peterbilt and Kenworth
in Montreal, Canada. The Model 310 refuse truck, introduced in 1978,
built upon the success of the CB300.
The 1980's
continued to see new designs and features in Peterbilt's conventional
truck lines. In 1984, the development of the Model 349 introduced such
innovations as the rear engine power take-off and the self-steering
lift axle for the construction industry. Almost 1,000 Model 349s were
sold in 1984.
1986 heralded
the introduction of Peterbilt's Model 379 family, which included the
first aerodynamic designs to boost fuel efficiency.
In January
1987 the Model 320 was introduced, replacing the Model 310. Peterbilt
has always been a leader in design innovation in the refuse industry
and was one of the first OEM's to introduce right-hand stand-up drive
capabilities.
In 1993 the
company introduced the Unibilt Cab Sleeper System, which featured a cab
and sleeper joined to form a strong single structure. The Unibilt
System increased the sleeper opening by 62 percent, permitting better
driver seat positioning and an overall greater interior environment.
The detachable sleeper offers a potentially higher resale value, since
this makes it possible for the cab to be converted for a non-sleeper
application.
Since '93,
Peterbilt has introduced more new products and services than at any
time in its 60-year history. The company continues to expand its line
of products and services in answer to customer needs and market trends,
building trucks and sleepers that appeal to a broader range of
industries, with more options, safety components and comfort features
than any other trucks in their class.
In 1999,
Peterbilt introduced a new, technologically advanced aerodynamic
conventional truck, the Model 387, expanded its popular TruckCare Total
Customer Support Program, and unveiled a medium-duty cabover. Also in
'99 and '01, J.D. Power and Associates rated Peterbilt No. 1 in
customer satisfaction in the conventional medium-duty truck segment.
As Peterbilt
moves into the new millennium, it will continue its tradition of
quality by providing the industry with best-in-class features and
state-of-the-art innovations. Most importantly, it will carry on its
tradition of building trucks in concert with customer needs and
expectations in order to continue to prove that Class Pays!