PRIDE & CLASS: PETERBILT’S NEW SPECIAL EDITION MODEL 389
DENTON, Texas (November 4, 2014)
Distinctive. Unmistakable. Uniquely Peterbilt. Those are just a few of the praises being used to describe the new special edition Pride & Class Model 389, according to Peterbilt Motors Company, which announced today that the truck is now in production and shipping to customers and Peterbilt dealerships throughout North America.
“Peterbilt has defined the look of trucking for generations and the new Model 389 Pride & Class embodies that spirit of bold design and legendary craftsmanship,” said Darrin Siver, Peterbilt General Manager and PACCAR Vice President. “Stylistically this truck deserves a place on a pedestal or in a museum, but it is every bit the workhorse that customers expect from a Peterbilt.
“It’s a head-turning tribute to an industry classic that keeps on innovating.”
The Pride & Class edition features many unique features both inside and out. Numerous bright exterior accessories and interior accents provide a customized, show-truck-ready look. Insignias in the cab and on the sleeper identify the Model 389 as an exclusive Pride & Class edition.
“The Pride & Class edition appeals to all truck owners who take pride in their vehicles and want to make a lasting impression,” Siver said. He added that some fleets will be using the Pride & Class edition as a reward truck for their best drivers.
Polished, Bright & Sophisticated
Pride & Class exterior features are from the bloodlines of iconic Peterbilts, such as:
• A louvered grille design reminiscent of Peterbilt’s Model 351 (first manufactured in 1954) and manufactured from durable polished steel;
• A highly polished hood crown;
• A brightly polished hood spine;
• Polished metal hood air intake vents fashioned in the style of the original 1939’s egg crate grille pattern and integrated with the Peterbilt logo;
• Bright metal front fenders evocative of the Model 379X;
• Large polished exterior sun visor, bumper and exhaust stacks;
• Polished rocker panels complementing the bright cowl skirts, battery box, fuel tanks and trimmed mud flaps.
Luxurious, Exclusive & Distinctive
The Model 389 Pride & Class edition is standard with Peterbilt’s Platinum interior and features many unique accents, such as:
• Arctic gray color complemented by a charcoal dash top;
• Blackwood trim accents throughout, including the dash, door pads and sleeper cabinets;
• Chrome door handles, bright-bezel gauges and a special four-spoke metal steering wheel with leather wrap;
• Bright shifter plate with Pride & Class logo and a Blackwood shifter knob;
• Premium black leather seats with the Pride & Class emblem embroidered in the headrests;
• Thick black carpeting throughout the cab and sleeper.
The Model 389 Pride & Class edition can be ordered as a day cab or with a 72- or 78-inch sleeper.
About Peterbilt Motors Company
Peterbilt Motors Company, located in Denton, Texas, has a global reputation for superior quality, industry leading design, innovative engineering and fuel efficient solutions, and is recognized as the "Class" of the industry. Peterbilt provides a comprehensive array of aftermarket support programs through its 350-plus North American dealer locations that complement its full lineup of on-highway, vocational and medium duty products, including alternative fuel vehicles. Peterbilt offers industry leading service and support, including preventive maintenance plans, expedited Rapid Check diagnostic services, automated parts inventory replenishment and 24/7 complimentary Customer Assistance through 1-800-4-Peterbilt. For more information about Peterbilt, visit www.peterbilt.com.
Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as PCAR.