PETERBILT ANNOUNCES “THE LEGEND CONTINUES” TOUR LAUNCHING NEW MODEL 579
LOUISVILLE, KY (March 21, 2012)
Peterbilt Motors Company announced its “Legend Continues Tour” featuring the new, technologically advanced Model 579. The tour will launch on April 24, 2012 and will stop at over 100 Peterbilt dealer locations across the United States and Canada throughout the year.
“The ‘Legend Continues Tour’ was designed to showcase the quality, performance and reliability of the new Model 579 and share the excitement about its launch with Peterbilt customers and dealers,” said Bill Kozek, Peterbilt general manager and PACCAR vice president. “The 579 represents the largest product investment in Peterbilt’s history, and this tour is an excellent opportunity to inform and educate the industry on its features, benefits and value.”
Peterbilt’s interactive trailer is a 53’ double-expandable design with 1,000 square feet of display space. The climate controlled trailer features kiosks and display properties that highlight the Model 579’s innovative design features, technology, and performance leadership.
The Model 579 Tour Trailer will include the following:
Cab and sleeper cutaway displays will allow customers to easily access the luxurious interior design of the cab and sleeper to experience the spacious layout.
Informational signage will focus on features that increase space, reduce noise, improve comfort, and reduce weight.
An interactive “Technology Zone” will feature innovative design components of the Model 579 such as the headlamps, the instrumentation panel, SmartNav, and new steering wheel controls.
Graphic depictions of the performance attributes of the Model 579 include videos of reliability testing to 2.2 million miles, aerodynamic efficiency, and the strong, lightweight chassis design.
PACCAR MX Engine technology is on display as well, highlighting key engine components such as the encapsulated wiring, connecting rods and robust camshaft to illustrate PACCAR’s diesel engine design precision and quality.
Peterbilt Motors Company, located in Denton, Texas, has a global reputation for superior quality, industry leading design, innovative engineering and fuel efficient solutions, and is recognized as the "Class" of the industry. Peterbilt provides a comprehensive array of aftermarket support programs through its 350-plus North American dealer locations that complement its full lineup of on-highway, vocational and medium duty products, including alternative fuel vehicles. Peterbilt offers industry leading service and support, including preventive maintenance plans, expedited Rapid Check diagnostic services, automated parts inventory replenishment and 24/7 complimentary Customer Assistance through 1-800-4-Peterbilt. For more information about Peterbilt, visit www.peterbilt.com.
Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as PCAR.