LIVING THE LEGEND ONLINE WITH THE NEW PETERBILT 579
Denton, TX (March 21, 2012)
Supporting the launch of its new aerodynamic, innovative 579, Peterbilt Motors Company introduced a dedicated website – www.peterbiltlegend.com – to give customers a comprehensive, detailed introduction to the company’s newest truck unveiled during the Mid-America Trucking Show in Louisville, KY.
“A revolutionary new product requires an exclusive means to provide customers with an immersive experience to its numerous features and benefits,” said Bill Kozek, Peterbilt General Manager and PACCAR Vice President. “Peterbiltlegend.com is filled with informative content and includes many entertaining and interactive components for a truly enriching online event.”
Visitors to the site can tour the new vehicle by rotating its view through 360 degrees. Numerous rollover hotspots showcase the 579’s many features, including its aerodynamic design and accents, panoramic windshield, three-piece bumper and lightweight components. Users can select different vehicle colors and place the truck against various picturesque backgrounds.
Peterbiltlegend.com also includes a comprehensive features section that covers topics such as the 579’s fuel-efficient, aerodynamic design; low cost of operation; reliability; advanced technology components and systems; operator comfort and productivity; safety; environmentally friendly advantages; and unique but distinctively Peterbilt styling.
Videos of the vehicle and downloadable, printable brochures and spec sheets round out the user experience. There is also a listing of the nationwide tour dates where customers can go to see the Model 579 in person.
A site optimized for mobile devices, so customers can gain the full experience on the go, complements www.peterbiltlegend.com.
About Peterbilt Motors Company
Peterbilt Motors Company, located in Denton, Texas, has a global reputation for superior quality, industry leading design, innovative engineering and fuel efficient solutions, and is recognized as the "Class" of the industry. Peterbilt provides a comprehensive array of aftermarket support programs through its 350-plus North American dealer locations that complement its full lineup of on-highway, vocational and medium duty products, including alternative fuel vehicles. Peterbilt offers industry leading service and support, including preventive maintenance plans, expedited Rapid Check diagnostic services, automated parts inventory replenishment and 24/7 complimentary Customer Assistance through 1-800-4-Peterbilt. For more information about Peterbilt, visit www.peterbilt.com.
Peterbilt is a PACCAR Company, traded publicly on the NASDAQ as PCAR.