American Truck Dealers (ATD) named the Peterbilt Model 384 as the “2010 ATD Commercial Truck of the Year” during ATD’s 2010 annual Convention and Exposition in Orlando, Florida.
Chosen by a judging panel of journalists from leading truck publications in North America, the Model 384 was selected due to its superior design and features. The Model 384 offers unparalleled customer value and includes new proprietary aerodynamic features to maximize fuel efficiency and contemporary interiors for more efficient operation. The Model 384 is Peterbilt’s most versatile performer, ideal for regional, short and long haul routes, with the power to handle the heaviest payloads.
“Peterbilt is honored to be selected as ATD’s Commercial Truck of the Year,” said Bill Jackson, General Manager of Peterbilt Motors Company and Vice President of PACCAR Inc. “Our team listens to the voice of the customer along with our dealer network, and works with our supplier partners to design and manufacturer trucks that offer value, innovative features and exceptional maneuverability for a wide range of applications.”
The Model 384 has been recognized as fuel efficient and environmentally friendly by the Environmental Protection Agency’s SmartWay® program. The Model 384 provides customers with a true competitive advantage and is also offered with natural gas configurations as an environmentally friendly power platform. The Model 384’s aerodynamic package provides dramatic fuel efficiency gains of up to 12 percent and drag reduction of 24 percent, making it the flexible, highly efficient aerodynamic workhorse for the heavy duty industry as well as for fuel conscious, forward thinking fleets.
The lightweight and powerful Model 384 features a 116” BBC, and a full range of heavy duty suspension, brake and drivetrain options ideally suited for tanker, pickup and delivery and short haul applications. Additionally, the Model 384 is available with Peterbilt’s SmartSoundÔ package that provides a comfortable environment for the driver with both acoustic and thermal insulating properties. A paramount benefit of the new package is a reduction of noise by up to 50 percent. Noise reduction not only improves driver concentration but also dramatically reduces driver fatigue through reduced external stress and distraction.
Throughout all aspects of operations – sales, service, parts, financing, leasing, rental and insurance – Peterbilt’s over 250 dealers are focused on providing customers with industry leading support.
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